Why Every Business Leader Should Start Writing

The Mindset That Almost Stopped Me from Becoming an Author

There was a time when I believed I could never become a writer.

Ironically, my dream started in college.

I even entered an essay-writing competition. I was excited when I registered. But when the competition began, I stared at a blank sheet of paper. I couldn’t write a single word.

Not one.

I quietly accepted what I had believed for years:

“Maybe I’m just not a writer.”

As an engineering student, I often heard the same statement from classmates.

“We’re engineers. We’re not good at English or writing. We’re good at math.”

It sounded harmless.

But over time, it became something much more dangerous.

It became my identity.

Even after graduating as an engineer and working in the telecommunications industry for many years, I continued to hear the same belief repeated by the engineers around me. Without realizing it, I carried that mindset with me for decades.

Until one day, I decided to challenge it.

The Day Everything Changed

This year, I stood before hundreds of business leaders during the BNI International Business Matching Conference 2026 at Newport World Resorts.

Not as an engineer.

Not simply as a coach.

But as an author.

I launched my very first book, Trinity of Growth.

If someone had told that young engineering student years ago that he would one day publish a book, he probably would have laughed.

So what changed?

It wasn’t talent.

It wasn’t luck.

It was one simple decision.

I started writing.

I Didn’t Start With a Book

Last year, I launched my website, ronmarquez.com.

Like many business owners, I needed content. A website without helpful content is like a store without products.

So I started writing blogs.

Then something interesting happened.

I realized that if I truly wanted to become an author, I couldn’t wait until someday.

I needed to become a writer first.

So I committed to writing consistently.

Throughout 2025, I wrote 42 blog posts.

After every blog, I emailed it to my subscribers.

That simple routine became my training ground.

I wasn’t just creating content.

I was building the discipline of writing.

Your Book Is Probably Already Inside You

As a leadership coach, I spend much of my time teaching business owners about leadership, business growth, coaching, and personal development.

Naturally, those became the topics I wrote about.

Whenever I spoke at conferences or business communities, people would ask questions about business networking, so I began writing about that too.

Then one day, during one of my free-flow writing routines, I noticed a pattern.

Every meaningful breakthrough in my business came from three areas:

• Growing as a leader.
• Building better business systems and competencies.
• Developing meaningful business relationships through networking.

Those three ideas eventually became the foundation of my book:

Trinity of Growth.

The book wasn’t created overnight.

It was discovered through consistent writing.

Five Lessons I Learned About Becoming a Writer

If you’ve ever wanted to write a book, start a blog, or simply share your ideas, here are five lessons that helped me.

1. Write Before You Feel Ready

Don’t wait for inspiration.

Start with two minutes.

I call it free-flow writing.

Choose any topic that excites you and simply write without judging yourself.

Some days you’ll write something ordinary.

Other days, you’ll discover ideas you didn’t even know were inside you.

The important thing is to begin.

2. Write About What You’re Passionate About

People don’t connect with perfection.

They connect with passion.

For me, that passion is helping business owners grow.

Every article became an opportunity to solve someone’s problem.

When your writing serves people, you’ll never run out of ideas.

3. Keep Learning

Great writing begins with great thinking.

Read books.

Research.

Listen to podcasts.

Attend seminars.

Talk to experienced people.

The more you learn, the more valuable your writing becomes.

You aren’t writing to impress people.

You’re writing to help them.

4. Find Your Readers

Writing becomes easier when you know someone is waiting to read it.

Share your blogs.

Email your subscribers.

Post on LinkedIn or Facebook.

Will everyone respond?

No.

But some will.

A simple comment like,

“This helped me today” can give you enough encouragement to write the next article.

Your readers become your accountability partners.

5. Discover Your Own Voice

Don’t try to sound like someone else.

At first, I experimented with different styles.

Eventually, my writing naturally reflected who I am—a leadership coach who helps entrepreneurs grow their businesses.

Today, many people simply call me,

“Coach.”

Writing helped build that personal brand.

Not because I planned it.

Because I consistently showed people what I believed.

Writing Changed More Than My Communication

The greatest benefit of writing wasn’t publishing a book.

It was becoming a different person.

Writing changed how I think.

Instead of simply consuming information, I began asking,

“How can I explain this so someone else can use it?”

That’s what teachers do.

Writing trained my mind to organize ideas, ask better questions, and communicate with greater clarity.

It also made me more curious.

I read more.

I listened more carefully.

I paid more attention to people’s stories because every conversation might contain a lesson someone else needed.

Most importantly, I realized something unexpected.

Writing wasn’t just changing me.

It was changing other people.

When someone tells me a blog encouraged them, helped them lead better, or gave them hope to continue their business, I realize that words carry responsibility.

Every article is an opportunity to leave someone better than you found them.

Writing Is Leadership on Paper

Leadership is influence.

Writing is an influence that continues long after you’ve finished speaking.

A conversation may last a few minutes.

A presentation may last an hour.

But written words can continue teaching for years.

One day, all of us will leave this world.

Our businesses may change.

Our titles may disappear.

But our ideas can continue serving people.

That is why I no longer see writing as a hobby.

I see it as a privilege.

And a responsibility.

Your First Sentence Could Change Everything

Maybe you’ve been telling yourself,

“I’m not good at writing.”

I understand.

I believed that too.

But what if that isn’t true?

What if you’re only one page away from discovering your voice?

You don’t need to write a book today.

Just write one paragraph.

Then another tomorrow.

One day, you’ll look back and realize that the words you almost never wrote became the message that inspired someone else to change their life.

So start writing, my friend.

Your story deserves to be told.

And someone out there is waiting to read it.