When we see people who become successful, we ask the question how did he do it, instead of asking why. I always hear motivational speakers say that we should deepen our “why” – our reason why we do business. In Filipino words, to become successful, “dapat malalim ang dahilan“. Why is it so?
There are several reasons why knowing your why is important. I found this in the book Start with Why by Simon Sinek. Here they are:
- If a person finds their “Why,” they feel fulfilled. The value they contribute to the business or the organization makes them happy.
- The “why” describes the mission of the business, the person, or the organization.
- “Why” is the result of the what and the how of the business
- When we make decisions, it must be based more on the “why” – because it fosters a sense of belongingness. As a matter of fact, when people are emotionally invested, they join movements and buy products and brands.
- When the “why” excites people, the product itself usually doesn’t matter as much. Customers are convinced by the business itself and happy to buy whatever it sells.
- Business and organizations that starts with “why” are more stable.
- By inspiring others, we establish a following. Excited people are the most powerful resources a business can have.
Here are some of the successful companies and their “why”
Nike – “Bring inspiration and innovation to every athlete in the world.”
Ferrari – “To make unique sports cars that represent the finest Italian design and craftsmanship…
Coke – “To refresh the world…
McDonald’s -“to be our customers’ favorite place and a way to eat and drink.
The examples are for a company, but as an individual person, you can create your own “why”. What is your “why”? Why do you do what you do? Once you determine your “why,” you can start working on the “what and the how.” The “what” will describe the activities you should pursue to attain your “why,” and the “how” will be the way in which the \”what\” be achieved.
The “Why” is your bullseye.
Acknowledgement to Simon Sinek’s idea of the “Golden Circle.”
